To aid the notion of the death of the character, he is whisked away by the female characters representing his conscience, in the boat that they arrived in which appears quite mythological and old. The female characters are dressed in odd clothing, one in black and the other in gold which I believe presents them as the character’s conscience. During the chorus, what was the character’s lounge, changes to the dark misty scene with dead trees in the distance that we first saw the pianist in and two female characters approach the man in a boat.
Later lyrics ‘if I fall if I die’ are depicted alongside with the character’s body slowly rising up as if it were going to heaven, the musical accompaniment by the guitar (0:33) rises in pitch only to be cut off by a lower note as KiD CuDi falls back onto the sofa, all of which subtly point to death in a car accident with the sofa representing guilt that is stopping the character achieving peace and happiness. The lighting when the actor is on the sofa, just before the lyrics ‘Drivin’ drunk I’m doin’ my thing’ could lead to deeper narrative(0:10 of the first video) at which point the lighting seems to take on the shape of a car head light which coincides with the lyrics ‘take a hit’ as the character slams into the sofa. This is the first video that KiD CuDi made for the song in which the party side of the character’s life is portrayed. Taking this theory into consideration, KiD CuDi would then be showing the audience that through this party life, the character has failed to find the happiness he so greatly desires, and that all he has accomplished is a life beyond his control, perhaps due to addiction of drugs and alcohol: ‘I don’t care, hand on the wheel, drivin’ drunk I’m doin’ my thing.’ To back up this argument is this video: I believe the lyrics present to the audience the party life the character has lead in the ‘pursuit of happiness’ and the video presents the life that he is actually living, or the one that he can remember, which is waking up on the sofa every day. The lyrics ‘crush a bit, little bit role it up, take a hit’ set up the next on screen occurrence as it appears KiD CuDi who is presented as the main actor, cannot get up off the sofa. This is unusual to an audience so successfully displays surrealism and combined with the introduction of the lead singer KiD CuDi who it appears is asleep on a sofa that housed the man playing the piano, drives the audience to believe we are witnessing a dream. This scene is surreal not only because the man is standing on a fog covered floor but also due to the fact that it is the piano which is creating the whining sounds. A melodic ‘whining’ is heard and a stylish man playing the keyboard is shown standing in the mist. But "Pursuit of Happiness" does showcase his single discernible musical talent: a talent for crafting maddeningly catchy little sing-song hooks, and an ear for the sort of slick, digestible hash that makes for great mall pop- "Day 'N' Nite" is pretty insipid, but it sounds pretty goddamn great in a clothing store, and this one will, too.In the first few seconds of the video’s opening the over head, reversing, extreme close up, which reveals a piano, instantly sets the surreal theme to the video. The track clunks along on rickety drum programming and effects-heavy pianos and guitar noises, sounding less like a bandwagon-jumping blogger-rapper's "indie crossover" attempt than a weird, out-of-time throwback to the sort of one-hit wonders that characterized 1998 modern-rock radio (Kid Cudi's singing voice, for instance, reminds me vaguely of Marcy Playground). There is plenty of such poetry on display here ("sorrow/tomorrow" rhyme schemes abound) as well as Cudi's flat, toneless singing. Ratatat produced the track, an interesting left-field choice on paper, and MGMT sings the chorus.
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